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Category
Consumer Television / Over :30 - Single - max. :90
Annual ID
09347T
About the Work
Tell the world the courageous story of Paralympic sprinter, Oscar Pistorius ñ the man who runs without legs.
The commercial, shot in his hometown of Pretoria South Africa, tells Oscarís story through his own eyes and words, and focuses on the fact that whenever he has been told he canít achieve something due to his disability,
he has gone on regardless and has become a highly accomplished athlete. By championing his talents beyond athletics: his prowess at water-polo, rugby and motor-cross, defying the critics and naysayers at every turn ñ the commercial highlights his achievements as even more extraordinary.
The commercial, shot in his hometown of Pretoria South Africa, tells Oscarís story through his own eyes and words, and focuses on the fact that whenever he has been told he canít achieve something due to his disability,
he has gone on regardless and has become a highly accomplished athlete. By championing his talents beyond athletics: his prowess at water-polo, rugby and motor-cross, defying the critics and naysayers at every turn ñ the commercial highlights his achievements as even more extraordinary.
2009 Awards
Total Points: 5
Merit
Credits
Agency
Wieden + Kennedy Amsterdam
Production Company
Rabbit @ Bonkers
Art Director
Sezay Altinok
Creative Director
John Norman
Jeff Kling
Eric Quennoy
Mark Bernath
Producer
Erik-Jan Verheijen
Elissa Singstock
Writer
David Smith
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