The One Show

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2009 One Show - Advertising

DANCING CAT

Agency Abbott Mead Vickers BBDO / London

Client ROYAL MAIL

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Category

Consumer Television / Under $80K Budget - Single

Annual ID

09397T

About the Work

Brief ñ to gain awareness of Royal Mails new personalised stamp service, with little airtime and 20sec time length

Solution ñ to take a typical photographic situation and make the unexpected happen

Special effects ñ film a real cats head and combine it with a man in cat suit, the overall feel is very real, like we are seeing it through the camera viewfinder.

2009 Awards

Total Points: 5

Merit

Credits

Production Company

Stink

Art Director

Matthew Saunby

Creative Director

Paul Brazier

Director

Ben Dawkins

Writer

Adam Chiappe

Agency Producer

Yvonne Clayton
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