The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Television / Under $80K Budget - Single
Annual ID
09058T
About the Work
BRIEF: It is estimated that office workers worldwide will output an average of 13 trillion sheets of paper per year by the end of the decade. Food & Trees For Africa wanted to highlight the thoughtlessness with which most of us use and abuse paper.
Solution: A thought-provoking television commercial. Simple and straight to the point, the spot shows a printer printing successive copies of an aerial photograph of a forest - but each time a new page is printed, another section of the forest disappears until the once-lush forest is transformed into a barren wasteland, and the printer runs out of paper (urging the viewer to ëthink before you printí).
Scale: Television & Cinema nationwide.
Solution: A thought-provoking television commercial. Simple and straight to the point, the spot shows a printer printing successive copies of an aerial photograph of a forest - but each time a new page is printed, another section of the forest disappears until the once-lush forest is transformed into a barren wasteland, and the printer runs out of paper (urging the viewer to ëthink before you printí).
Scale: Television & Cinema nationwide.
2009 Awards
Total Points: 10
Bronze Pencil
Credits
Production Company
Velocity Films
Art Director
Miguel Nunes
Creative Director
Rui Alves
Director
Anton Visser
Writer
Ben du Plessis
Agency Producer
Mthuli Bam
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