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Category
Integrated Branding / Integrated Branding Campaign
Annual ID
09459G
About the Work
Converse needed an iconic campaign to celebrate it's 100th anniversary. The brand wanted to thank those from the past, present, and future that have made Converse the brand it is today. Because of the brand's heritage in music, instead of basking in its own success, Converse simply paid homage to the artists that have helped shape the brand for the past century. It created iconic imagery that showcased an eclectic group of music artists (both rising and already notable) connected through a simple shoe - the Chuck Taylor. This campaign was launched as multi-page foldout units in key lifestyle publications across the US (Spin, Rolling Stones, Blender, Fader, etc.)
2009 Awards
Total Points: 5
Merit
Credits
Agency
Anomaly
Art Director
Ian Toombs
Creative Director
Mike Byrne
Photographer
Taku Onoda
Mark Abrahams
Dan Rayner
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