The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
What should an agency website do? Show off its work? Or could it somehow show the impact of that work?
Enter CPBgroup.com. The site pulls in every video, blog post, new story and tweet about CP+B and our clients?live and unmoderated. So, rather than broadcast, the site listens, creating a user-generated snapshot of each brand.
The site also broadcasts our original content like Fearless Q+A, a live talk show that lets viewers interview guests using Justin.tv and Twitter.
No more galleries and About Us pages. CPBgroup.com is a living tool to study how our brands ripple across pop culture.
Enter CPBgroup.com. The site pulls in every video, blog post, new story and tweet about CP+B and our clients?live and unmoderated. So, rather than broadcast, the site listens, creating a user-generated snapshot of each brand.
The site also broadcasts our original content like Fearless Q+A, a live talk show that lets viewers interview guests using Justin.tv and Twitter.
No more galleries and About Us pages. CPBgroup.com is a living tool to study how our brands ripple across pop culture.
2010 Awards
Total Points: 5
Merit
Credits
Art Director
Tim Blount
Group Creative Director
Tony Calcao
Andrew Keller
Rob Reilly
Jeff Benjamin
Writer
Andy Pearson
Agency Producer
Paul Aaron
Nick Ngai
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