The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Bugaboo.com is a state-of-the-art marketing and e-commerce experience that drives sales, inspires discovery and supports Bugaboo customers, potential Bugaboo customers, retailers and advocates.
Since the purchase of a stroller is an emotional and rational decision, the site is designed to reward both sides of the brain: Users motivated by emotion can dive into the Bugaboo design story, connect with other Bugaboo owners and find inspiring content. More rational purchasers can optimize their experience to focus on product specs and reviews.
Customers can buy products at every turn, while relevant content is seamlessly integrated into the user journey. Like Bugaboo products, Bugaboo.com is a simple, functional and intuitive tool, as well as an invitation to richer, more inspiring experiences.
Since the purchase of a stroller is an emotional and rational decision, the site is designed to reward both sides of the brain: Users motivated by emotion can dive into the Bugaboo design story, connect with other Bugaboo owners and find inspiring content. More rational purchasers can optimize their experience to focus on product specs and reviews.
Customers can buy products at every turn, while relevant content is seamlessly integrated into the user journey. Like Bugaboo products, Bugaboo.com is a simple, functional and intuitive tool, as well as an invitation to richer, more inspiring experiences.
2010 Awards
Total Points: 5
Merit
Credits
Production Company
Fluid
Inc
Creative Director
Glenn Cole
John Boiler
Information Architect
Martin Aripi
Jessica Rudzewicz
Agency Producer
Rebekah Jefferis
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