The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
The Prius mobile app needed to communicate the advanced technology of the 3rd generation Prius using the latest technology of the iPhone. All sections of the app paid-off the campaign strategy of the harmony between man, nature and machine. It featured 4 sections that told the story of the Prius and its innovation. ?Tour? gave a 360 interior tour using the iPhone accelerometer. ?Interact? used photo recognition to bring Prius print ads to life. ?Draw? let people draw shapes and watch them interact with the vehicle. ?Play? was a 10 level game that demonstrated the aerodynamics of the vehicle.
2010 Awards
Total Points: 5
Merit
Credits
Production Company
Appssavvy
Art Director
Ricardo Yosy
Creative Director
Scott Huebscher
Executive Creative Director Mike McKay
Writer
Jeff Nieberding
Agency Producer
Tina Gongsakdi
Jorge Acosta
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