The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
We created a competition 'Sleepless at Playground'. Four hiker
enthusiasts were employed. They had two missions: Sell products
and stay awake. The campaign was based on a physical study
written by the Swedish Health Council, claiming that hiking makes
people healthier and more alert.
So if hiking makes you more alert, exactly how long can hikers stay
awake?
enthusiasts were employed. They had two missions: Sell products
and stay awake. The campaign was based on a physical study
written by the Swedish Health Council, claiming that hiking makes
people healthier and more alert.
So if hiking makes you more alert, exactly how long can hikers stay
awake?
2010 Awards
Total Points: 5
Merit
Credits
Production Company
From Stockholm With Love
Art Director
Lars Holthe
Paul Collins
Creative Director
Andreas Ullenius
Writer
Hanna Bjork
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