The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Interactive Advertising / Banners - Fixed Space - Campaign
URL
Click to launch
Annual ID
10186N
About the Work
The VW Fox is a compact with a huge interior which is not exactly fun. So it was completely redesigned.
And to show its new, much improved interior, we turned the car inside out. Or better yet: we invited users to have fun by doing so.
And to show its new, much improved interior, we turned the car inside out. Or better yet: we invited users to have fun by doing so.
2010 Awards
Total Points: 5
Merit
Credits
Production Company
On Interactive
Vetor Zero
Art Director
Fabio Benedetto
Creative Director
Sergio Mugnaini
Director
Raphael Strada
Marcelo Prais
Writer
Luciana Haguiara
Music / Sound
Combustion -
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