The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Interactive Advertising / Environmental / Experiential - Single
Annual ID
10199N
About the Work
This interface is part of a broader initiative to bring interactivity into Hard Rock's cafes and hotels worldwide. The Booth Interactive is a touch-based interface mounted on the wall at the end of the cafe tables. Designed to include additional features over time, the interface consisted of three modes at launch: Memorabilia, Music and Rock Shop. Memorabilia = Explore the world's greatest music memorabilia collection -- over 1,200 items at launch with more added continually -- in mind-boggling detail. Music = Review the music playing and vote for what should play next in that cafe. Rock Shop = Browse Hard Rock merchandise. Seven screens launched in Dallas in July 2009, 38 more in Las Vegas in September 2009. The interface was designed and produced by Duncan/Channon in close collaboration with Hard Rock and our software development partner, Vertigo.
2010 Awards
Total Points: 5
Merit
Credits
Production Company
Vertigo
Creative Director
Robert Duncan
Michael Lemme
Designer
Michael Lemme
Information Architect
Michael Lemme
Programmer
Liam Molloy
Jeff Veatch
Benoit Dion
Related Awards
