The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Think

Agency Zulu Alpha Kilo / Toronto

Client Zulu Alpha Kilo
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URL

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Annual ID

10212N

About the Work

Think is an art installation-meets-social-experiment we created to promote our new agency and bring creativity to the streets. Eight interdisciplinary thinkers crammed into a box in a city square.
Random passersby set creative challenges, which we solved on the spot while ?thinking inside the box?.
Thinkinginsidethebox.ca enabled us to share that incredible experience with the world. The website is an online documentary of everything that happened that day, literally recreating the events as they unfolded.
Thanks to the website, Think continues to get media attention months later and three new clients have called as a direct result.