The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Interactive Advertising / Environmental / Experiential - Single
URL
Click to launch
Annual ID
10198N
About the Work
We decided to build a test machine and take it on tour around Sweden. It is the physical manifestation of the concept "Do you have what it takes", combining the strengths of event marketing and the web in a seamless way.
The machine consists of five screens where everything from tests to current score and countdown are displayed. A large number of input devices enable you to interact and test abilities like logic, multitasking, spatial thinking, memory and impulse control. After the test session is completed, a receipt is printed out with the score and a unique code. Visitors can then register on a dedicated site, compare their results with others and continue with the tests.
The machine consists of five screens where everything from tests to current score and countdown are displayed. A large number of input devices enable you to interact and test abilities like logic, multitasking, spatial thinking, memory and impulse control. After the test session is completed, a receipt is printed out with the score and a unique code. Visitors can then register on a dedicated site, compare their results with others and continue with the tests.
2010 Awards
Total Points: 5
Merit
Credits
Art Director
Fredrik Simonsson
Simon Mogren
Fredrik Lund
Creative Director
Andreas Dahlqvist
Agency Producer
Tina Munck
Pontus Kindblad
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