The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2010 One Show - Interactive

Red Flag

Agency Ogilvy Shanghai / Shanghai

Client The North Face
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URL

Click to launch

Annual ID

10053N

About the Work

Objective:
To encourage China to get outdoors and take the first step to "Start Exploring"

Concept:
A contest to get everyone in China to virtually plant a "Red Flag" with a SMS messages to claim a piece of virtual China, all in 18 days.

Target audience:
18-24 years old Chinese youth