The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
The V&A were launching the UK?s first major digital art exhibition called Decode: Digital Design Sensations. We were tasked with promoting the exhibition (on and offline) over a 4 month period, designing and building the exhibition website, and creating a 'viral' element, all for ?40k including media.
We created an open source campaign called Recode Decode to extent the exhibition rather than just promote it. Digital artist Karsten Schmidt was used to create a generative art application as the centerpiece of the campaign. Anyone could use the app to create their own masterpiece and submit it to an online gallery. The best Recodes were used to promote the exhibition in an integrated campaign.
The campaign received a total of 1,122 features across social media channels and 69 features across online news/ industry publications.
Online campaign reaches 1.57m unique users.
By inviting a new younger audience to take part in the exhibition, Recode has given them new reasons to connect to one of the world's greatest art institutions like never before.
We created an open source campaign called Recode Decode to extent the exhibition rather than just promote it. Digital artist Karsten Schmidt was used to create a generative art application as the centerpiece of the campaign. Anyone could use the app to create their own masterpiece and submit it to an online gallery. The best Recodes were used to promote the exhibition in an integrated campaign.
The campaign received a total of 1,122 features across social media channels and 69 features across online news/ industry publications.
Online campaign reaches 1.57m unique users.
By inviting a new younger audience to take part in the exhibition, Recode has given them new reasons to connect to one of the world's greatest art institutions like never before.
2010 Awards
Total Points: 5
Merit
Credits
Art Director
Peter Brown
Rodrigo Lebrun
Creative Director
David Gamble
Designer
Shaban Siddiq
Programmer
John Cleveley
Nick Watton
Writer
Rajeev Basu
Agency Producer
Chris Jefford
Ellen Chng
Content Strategist
Mark Sng
Digital Artist / Multimedia
Karsten Schmidt
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