The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branding / Logo/Trademark Design - Single Only
Annual ID
11008D
About the Work
Every network has a logo. Comedy Central has an autonomous mark ?? the COMEDYMARK. It?s a bigger part of the network than a simple identifier. It behaves differently. It?s interactive. The COMEDYMARK creates immediate ownership, commentary, and punctuation on anything and everything it's attached to. It exists in all forms of media and in every environment. It both contextualizes and displaces. It tags everything funny. It gives Comedy Central ownership of it?s content and freely and unabashedly appropriates other content.
2011 Awards
Total Points: 15
Silver Pencil
Credits
Agency
thelab
Group Creative Director
Hal Wolverton
Alicia Johnson
Adam McIsaac
Writer
Kyle Barron-Cohen
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