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Category
Corporate Identity / Single
Annual ID
11101D
About the Work
Our brief was to create a business card for a Design School. We wanted to
create an interactive card that our target audience would want to hold on to.
So, we created an acrylic business card that in addition to carrying the
requisite client information, also doubled up as a scale along with a
Spirograph which can be punched out. A business card with tools for their trade.
Their business card could thus be used to measure font size, leading and
strokes. And to make fascinating design patterns using the Spirograph.
create an interactive card that our target audience would want to hold on to.
So, we created an acrylic business card that in addition to carrying the
requisite client information, also doubled up as a scale along with a
Spirograph which can be punched out. A business card with tools for their trade.
Their business card could thus be used to measure font size, leading and
strokes. And to make fascinating design patterns using the Spirograph.
2011 Awards
Total Points: 5
Merit
Credits
Art Director
Rajkumar Girdhar
Group Creative Director
K.V. Sridhar
Sainath Saraban
Arijit Gupta
Abhishek Chaswal
Designer
Rajkumar Girdhar
Photographer
Mukul Raut
Writer
Rajkumar Girdhar
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