The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Package Design / Campaign
Annual ID
11123D
About the Work
Challenge:
Rasna, a soft drink concentrate brand, had continued with the same packaging for over a decade and thought it was about time they revamped it. We were asked to bring the pack up to date with the current market and make it appealing to children 6-10 years old.
Idea:
After creating the outside of the pack, we designed characters based on Indian folklore and mythology, which were printed on the reverse of the carton. It brought a craft aspect into the pack and gave the parents and children a chance to interact while doing a fun activity, making it engaging instead of it just being a static design.
Rasna, a soft drink concentrate brand, had continued with the same packaging for over a decade and thought it was about time they revamped it. We were asked to bring the pack up to date with the current market and make it appealing to children 6-10 years old.
Idea:
After creating the outside of the pack, we designed characters based on Indian folklore and mythology, which were printed on the reverse of the carton. It brought a craft aspect into the pack and gave the parents and children a chance to interact while doing a fun activity, making it engaging instead of it just being a static design.
2011 Awards
Total Points: 5
Merit
Credits
Co-Agency
Siddhartha Singh
Art Director
Ashutosh Karkhanis
Designer
Ashutosh Karkhanis
Priyanka Khedekar
Illustrator
Priyanka Khedekar
Gurunath Patil
Related Awards
