The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Design

Weapons

Agency Leo Burnett Chicago / Chicago

Client Symantec Norton

You have exceeded your allotted number of views.

For full access to our extensive awards archive



Members Login Here

Category

Collateral Design / Posters - Campaign

Annual ID

11168D

About the Work

The concept is that in the hands of cybercriminals, computers are as dangerous as weapons. The crime may be digital, but the damage they inflict is real. We represented this idea visually by combining elements of computers (keyboard keys, power buttons, disc drives) with traditional weapons such as a handgun, a switchblade and a grenade. The posters were used to create internal communication that acts as a global rallying cry in the fight against cybercrime.

2011 Awards

Total Points: 5

Merit

Credits

Agency

Leo Burnett Chicago

Co-Agency

Arc Worldwide Chicago

Creative Director

Dave Loew
Jon Wyville

Photographer

James Day

Producer

Laurie Gustafson

Writer

Tohru Oyasu
Share To

Related Awards

 

 

 

 

Follow Us