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Category
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID
11179D
About the Work
To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners.The brand campaign portrays Land Rover owners as a group of people with an unconventional point of view. For them, there is nothing special about rare creatures found in hidden places around the globe. They are merely food,camping tools or toilet papers. The campaign was based on an extensive zoological and botanical research.
2011 Awards
Total Points: 5
Merit
Credits
Agency
Y&R Dubai
Art Director
Shahir Zag
Kalpesh Patankar
Creative Director
Kalpesh Patankar
Shahir Zag
Illustrator
Jomy Varghese
Writer
Shahir Zag
Kalpesh Patankar
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