The One Show
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Category
Spatial Design / Outdoor Spaces
Annual ID
11218D
About the Work
BACKGROUND:
On August 1, Switzerland celebrates its national holiday to commemorate the country's confederation. At the same time, Emmi celebrates the introduction of a new umbrella brand design.
THE ASSIGNMENT:
An eye-catching publicity event to make the new design of the Emmi packaging unforgettable.
THE IDEA:
Emmi has a gift for the Swiss people. A gift that is equally well understood in all four parts of the country: art and culture. Specifically, a gigantic light installation with typical Swiss symbols and colors.
On August 1, Switzerland celebrates its national holiday to commemorate the country's confederation. At the same time, Emmi celebrates the introduction of a new umbrella brand design.
THE ASSIGNMENT:
An eye-catching publicity event to make the new design of the Emmi packaging unforgettable.
THE IDEA:
Emmi has a gift for the Swiss people. A gift that is equally well understood in all four parts of the country: art and culture. Specifically, a gigantic light installation with typical Swiss symbols and colors.
2011 Awards
Total Points: 5
Merit
Credits
Art Director
Ivo Hlavac
Creative Director
Joerg Jahn
Suze Barrett
Dennis Lueck
Christian Sommer
Agency Producer
Mathias Roesch
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