We developed this package to showcase the Portfolio of our Design Work, and to use it as a marketing tool to attract new business.

The idea was to design a casing which had a generic postal packaging ?feel? to it, but once opened, would be transformed into a functional coffee table on which to place your coffee table book ? our Portfolio ? and view our design work.

We drew inspiration from traditional elements found on coffee tables such as doilies and tray-cloths for the cover design. The inside pages of the portfolio are deliberately kept simple so that the different pieces of work could speak for themselves. Our ethos, we believe, was accurately conveyed within these pages, which is:

At DRAFTFCB we believe the key to Design is finding a balance between functionality and beauty.