The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Design

Speech

Agency Leo Burnett Chicago / Chicago

Client Allstate Insurance
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Annual ID

11259D

About the Work

On March 4, 1933, Franklin Delano Roosevelt delivered the memorable phrase ?The only thing we have to fear...is fear itself? in his first inaugural address. Today, Allstate invokes FDR?s famous words to remind Americans that, through the decades, we have overcome adversity and we have continued to prosper. Characters from the 1930s to present day recite excerpts of the FDR speech. Each filmic portrait captures the perseverance and determination of the American people throughout time. Allstate is a brand with a true purpose ? to help people live with confidence...the confidence they get when they are in good hands.