The One Show

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2011 One Show - Design

The Johnny Cash Project

Agency @radical.media LLC / New York

Client Lost Highway/American Records

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Category

Broadcast Design / Music Videos

Annual ID

11266D

About the Work

The Johnny Cash Project is an online global collective public art project and visual testament to the life and career of Johnny Cash. Working in collaboration with director Chris Milk, Aaron Koblin, Rick Rubin, and the Cash Estate, we created a highly interactive website celebrating American VI: Ain't No Grave, Johnny Cash?s final studio recording.

Visitors to the site artistically reinterpret archival footage with the use of a custom drawing tool, to create and share their vision of the Man in Black. These original, personal portraits are then strung together and played in sequence over the song, "Ain't No Grave." Creating a moving, ever-evolving homage to the musical icon, the result is a crowd-sourced animated online music video that pushes the boundaries of the medium. The site has already received visitors from 184 countries and features over 400,000 drawing submissions.

2011 Awards

Total Points: 5

Merit

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