The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Industrial Design/Product Design / Single
Annual ID
11133D
About the Work
We designed a new recycle bin for `the approach for the environment with consumers` of the leading beverage maker. The products will be installed in over a million vending machines in Japan.We felt the need to have morals for segregation. So we brought the `humanity` in the relationship between trash and us. We personalized the bin and named it, `Risabo`. At the same time, we separated trashing holes of can, plastic bottle, label and cap for ease of segregation and recovery.
2011 Awards
Total Points: 5
Merit
Credits
Co-Agency
Hakuhodo Creative Vox inc.
canaria inc.
HAKUHODO Inc.
Art Director
Yuji Tokuda
Creative Director
Yasuaki Iwamoto
Yuji Tokuda
Designer
Yuji Tokuda
Mariko Kojima
Koji Fujii
Writer
Takako Sasaki
Agency Producer
Akihito Sudo
Ayaka Taniguchi
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