The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Small Space Print / Single
Annual ID
11166A
About the Work
Texting while driving is a growing epidemic. But the real problem? People don?t realize how dangerous it is. As part of Allstate?s ongoing mission to make the world a better place to drive, our challenge was to get people to pay less attention to their phone and more attention to the road. To ?Delete Text Driving.?
By combining the image of a smartphone screen with the image of a car windshield after a violent accident, we drive home the message that when you combine your phone and your car, the results can be deadly.
By combining the image of a smartphone screen with the image of a car windshield after a violent accident, we drive home the message that when you combine your phone and your car, the results can be deadly.
2011 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett Chicago
Art Director
Mikal Pittman
Creative Director
Charley Wickman
Jeanie Caggiano
Photographer
Chuck Shotwell
Writer
Mikal Pittman
Britt Nolan
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