The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Out Of Home / Single
Annual ID
11173A
About the Work
?Eat ?em like junk food? branded baby carrot vending machines were installed in two high schools, alongside the usual old vending machines that spit out chips and candy. Our refrigerated machines featured all three junk-food-style packages ? extreme, chic and futuristic. At 50 cents per bag, baby carrots provided stiff competition to their neon orange, junk- food counterparts in the adjacent machines. The only problem was keeping them stocked ? students sold out every baby carrot vending machine on the first day.
2011 Awards
Total Points: 5
Merit
Credits
Art Director
Liz Levy
Meghan DeRoma
Creative Director
Rob Reilly
Tiffany Rolfe
Omid Farhang
Writer
Marc D'Avignon
Katy Graham
Agency Producer
Robert Hannau
Andrew Barnett
Daniel Coleman
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