BACKGROUND:
Disposable chopsticks are very convenient to use and low-cost. They are the most commonly used utensils by restaurant in China.

CHALLENGE:
Every year Chinese consumers use 45 billion pairs of disposable chopsticks, which amounts to around 25 million trees, accounting for 200 square meters of demolished forest area. If this rate continues, forests will disappear from China in just 20 years. However, most people are unaware of this fact.

CREATIVE SOLUTION:
We recycled over 30,000 used pairs of disposable wooden chopsticks from restaurants all over Shanghai and turned them into a broken chopstick tree structure. The installation was then displayed in several busy city districts popular with restaurant diners. Through the visual impact of the fallen chopstick tree, we raised awareness of the fact that the use of disposable chopsticks results in the destruction of large numbers of trees.

RESULT：
The campaign received coverage from 110 local and international media outlets.
During the campaign period, there were up to 2,050,000 hits when you ran a search for ?chopstick tree� in Google.