The One Show
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Category
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID
11038A
About the Work
How do you show support for someone who can?t see? When tasked with creating a new way to generate support for the cause, it became vital that it didn?t inadvertently exclude the blind. We decided to create something new that would appeal to another sense entirely ? smell. Thus, the unisex fragrance called Support Scent was born. Post-launch tracking has shown fundraising lifted 33% when Support Scent launched.
2011 Awards
Total Points: 15
Silver Pencil
Credits
Co-Agency
Sevda Cemo
Mike Hyde
Mary Darzi
Nici Henningsen
Ricci Meldrum
Art Director
Tom Martin
Creative Director
James McGrath
Ant Keogh
Julian Schreiber
Designer
Beci Orpin
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