The One Show
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Category
Public Service / Radio - Single
Annual ID
11286R
About the Work
Brief: Affect people by showing them what it really means to be blind. Generate Donations without being to negative but by giving a positive, hopeful perspective on the issue.
Strategy: With the radio spot for CBM we requested donations in an unusual yet emotional way: Potential donors give much more than money. With their help people with eye diseases can keep their eyesight.
So donators gift a world full of beautifully common objects, which we all take for granted.
Radio: JAM FM 93,6 Berlin
Strategy: With the radio spot for CBM we requested donations in an unusual yet emotional way: Potential donors give much more than money. With their help people with eye diseases can keep their eyesight.
So donators gift a world full of beautifully common objects, which we all take for granted.
Radio: JAM FM 93,6 Berlin
2011 Awards
Total Points: 5
Merit
Credits
Production Company
Studio Funk Duesseldorf
Creative Director
Sebastian Hardieck
Toygar Bazarkaya
Writer
Florian Birkner
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