The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Television / Over :30 / Under :90 - Single
Annual ID
11052T
About the Work
Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. What happens on the pitch in that split second has a ripple effect that goes beyond the match and the tournament.
?Write the Future? was a messaging platform that allowed Nike to show how football creates this ripple effect. It allowed us to give a glimpse into the future to see what the players were really playing for, in their own lives and the lives of those that follow them.
Our goal was to weave the brand into the conversations around this major tournament in a way that celebrated the participating teams and athletes and engaged football fans around the world.
?Write the Future? was a messaging platform that allowed Nike to show how football creates this ripple effect. It allowed us to give a glimpse into the future to see what the players were really playing for, in their own lives and the lives of those that follow them.
Our goal was to weave the brand into the conversations around this major tournament in a way that celebrated the participating teams and athletes and engaged football fans around the world.
2011 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Wieden + Kennedy Amsterdam
Production Company
Independent Films London / Anonymous Content
Art Director
Stuart Harkness
Freddie Powell
Creative Director
Mark Bernath
Eric Quennoy
Director
Alejandro Gonzalez Inarritu
Agency Producer
Elissa Singstock
Olivier Klonhammer
Erik Verheijen
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