The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

GPS

Agency Leo Burnett Chicago / Chicago

Client Allstate Insurance
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Annual ID

11058T

About the Work

All the other insurance companies want to talk about is saving money. But what about the protection you get? When you cut your price, you cut your coverage. And if you don?t have Allstate, you might not be protected? from Mayhem.

Mayhem takes the form of a poorly programmed, moderately confused, crash-happy Global Positioning System.