The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Television / Under $80K Budget - Campaign
Annual ID
11387T
About the Work
In an effort to target younger customers for GEICO, we produced some crappy commercials online and posted them to run on tv. No director, no production company, no talent payments, no royalties, totally free. Why? For some reason people crave poorly made things. The results were exactly what you'd expect, some crappy commercials on tv, but with an important message: in the time it took to make these crappy commercials, you could have saved hundreds by switching to GEICO.
2011 Awards
Total Points: 5
Merit
Credits
Art Director
Adam Stockton
Group Creative Director
Steve Bassett
Writer
Todd Brusinghan
Agency Producer
Nicole Hollis-Vitale
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