The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Television / Under $80K Budget - Campaign
Annual ID
11386T
About the Work
Matchbox cars enable children?s imaginations to believe that they are actually driving the cars themselves.
As kids, all of us have been playing with our Matchbox cars, imagining a car chase that results in a massive car crash. Or pushed a fire engine toy truck as it races across the floor to a fictitious fire somewhere in the playroom.
This is why kids all over the world make noises whenever they?re playing with Matchbox cars. The roaring of engines, the screeching of tyres, gears changing, or the whirling of sirens. With this in mind, we?d like to capture what it?s like to be a kid when they play with Matchbox toys by using real truths. We want to sound like them, while showing what?s going on in their minds.
The campaign was executed very simply and very cost effectively by using previously shot library footage of real cars. We?ve already sampled some examples of the footage through Getty Images; scenes such as a car chase scene, fire engines, and racecars on a track. Basically they need to be typical scenes that kids act out.
Over the top of this real footage, we hear the sounds of kids mimicking the car?s noise: the engine revving, tyres skidding around corners, gears changing, emergency vehicle sirens and car crash noises.
As kids, all of us have been playing with our Matchbox cars, imagining a car chase that results in a massive car crash. Or pushed a fire engine toy truck as it races across the floor to a fictitious fire somewhere in the playroom.
This is why kids all over the world make noises whenever they?re playing with Matchbox cars. The roaring of engines, the screeching of tyres, gears changing, or the whirling of sirens. With this in mind, we?d like to capture what it?s like to be a kid when they play with Matchbox toys by using real truths. We want to sound like them, while showing what?s going on in their minds.
The campaign was executed very simply and very cost effectively by using previously shot library footage of real cars. We?ve already sampled some examples of the footage through Getty Images; scenes such as a car chase scene, fire engines, and racecars on a track. Basically they need to be typical scenes that kids act out.
Over the top of this real footage, we hear the sounds of kids mimicking the car?s noise: the engine revving, tyres skidding around corners, gears changing, emergency vehicle sirens and car crash noises.
2011 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy Malaysia
Art Director
Shi Ping Ong
Gavin Simpson
Andrew Crocker
Creative Director
Gavin Simpson
Producer
Diana Quen
Agency Producer
Micheal Soo
Fai Goh
William Chan
Related Awards
