The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Chrome Speed Tests

Agency BBH/New York and Google Creative Lab

Client Google
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Annual ID

11081T

About the Work

What does ?fast? mean online? Since there is no benchmark for speed on the Internet, we created one and dubbed it "Chrome Fast." To demonstrate how fast "Chrome Fast" really is, we created the "Chrome Speed Tests" films, comparing the rendering speed of Google's Chrome browser against extremely fast things in real life ? a potato gun, sound waves, and lightning. We filmed everything in slow motion with no CG effects, capturing them as live science experiments. The result was an engaging way to visualize speed and prove that Google Chrome is indeed a very fast web browser.