The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2011 One Show - Advertising

Watson

Agency Ogilvy New York / New York

Client IBM

Category

Integrated Branding / Integrated Branding Campaign

Annual ID

11098G

2011 Awards

Total Points: 10

Bronze

Credits

Production Company

@Radical Media
Go Robot
Pulse Music

Agency Producer

Pierre Wendling
Lee Weiss
Jenn Pennington
Erika Tribble
Karl Westman

Director

Paul Bozymowski

Global Chief Creative Officer

Tham Khai Meng
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