The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2000 One Show - Advertising

Agency Goodby Silverstein & Partners / San Francisco

Client California Fluid Milk Processor Advisory Board


Consumer Television / Consumer Television :30 Single

Annual ID


2000 Awards

Total Points: 5



Production Company

Tool of North America

Art Director

Tom Routson


Tom Miller

Agency Producer

Jan O'Malley


Tom Routson
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