The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1997 One Show - Advertising

Agency Carmichael Lynch / Minneapolis

Client Motorola


Consumer Magazine / Consumer Magazine Color Full Page or Spread: Single

Annual ID


1997 Awards



Art Director

Paul Asao


Tom Camp
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