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Category
Package Design / Package Design - Campaign
Annual ID
12021D
About the Work
WEB SITE URL
http://prty.jp/award/2012/menicon-magic.html
Brief
Launch Campaign for New Daily Disposable Contact Lens.
Creative Execution
Magic is an all-new 1mm thin contact lens flat pack. The catchphrase ?New Dawn?? was created from the unique package design where each lens pops up. The campaign helped convey the company?s development ingenuity.
Results
Created a buzz through exposure in various media, including Facebook, Twitter and overseas news outlets. The company will likely expand operations overseas and increase the number of stores where its products are sold.
http://prty.jp/award/2012/menicon-magic.html
Brief
Launch Campaign for New Daily Disposable Contact Lens.
Creative Execution
Magic is an all-new 1mm thin contact lens flat pack. The catchphrase ?New Dawn?? was created from the unique package design where each lens pops up. The campaign helped convey the company?s development ingenuity.
Results
Created a buzz through exposure in various media, including Facebook, Twitter and overseas news outlets. The company will likely expand operations overseas and increase the number of stores where its products are sold.
2012 Awards
Total Points: 25
Gold Pencil
Credits
Co-Agency
Dai sakashita
Tetsuji Nose
Koji Wada
Takeshi Arimoto
Art Director
Yoshihiro Yagi
Group Creative Director
Morihiro Harano
Designer
Toshimitsu Tanaka
Ayano Higa
Director
Steve Newman
Writer
Haruko Tsutsui
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