The One Show
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Category
Collateral Design / P.O.P. and In-Store - Single
Annual ID
12148D
About the Work
To promote Magazine Luiza's Sofa Week, a bag of microwave popcorn that turns into a tiny sofa was made, surprising the consumer and telling him about the sale. A great way to watch TV is seated on a comfortable sofa, eating a bag of popcorn, and we turned it into a great opportunity to grab the consumer's attention.
2012 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy Brasil
Art Director
Bruno Rubeiro
Pedro Izique
Diego Machado
Creative Director
Anselmo Ramos
Eduardo Marques
Writer
Eduardo Marques
Hugo Veiga
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