The One Show
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Category
Collateral Design / Promotion
Annual ID
12155D
About the Work
Long time customers of Union Bank were sent mailers that traced the path taken by them, from one residence to another. Originally addressed to the customer?s oldest residence, the mailer appeared to have been redirected from one house to the next, all the way to his current home. Inside the original envelope was a message urging him to consider getting a house of his own.
The bank?s databases were probed to identify customers who frequently submitted ?change of address? notifications to the bank, and their older recorded addresses were obtained to create personalized mailers.
The bank?s databases were probed to identify customers who frequently submitted ?change of address? notifications to the bank, and their older recorded addresses were obtained to create personalized mailers.
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Preeti Verma
Satish Sethumadhavan
Creative Director
Bobby Pawar
KB Vinod
Photographer
Nirav Mehta
Writer
Karunasagar Sridharan
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