The One Show
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Category
Spatial Design / Outdoor Spaces
Annual ID
12160D
About the Work
Although Masking Tapes are usually used as a curing tape in construction site, ?mt? masking tapes are popular as household goods and explore new markets. Because of their wide range of colors and patterns, customers enjoy using them for wrapping, interior decoration and art works. MT masking tape?s promotional limited exhibition called ?mt ex? travels Japan, this time it was held in Hiroshima. The tram runs between Hiroshima main station and the exhibition place. I planned to hijack the tram and covered it by mt masking tapes so that not only the customers, but also the passengers who do not know about mt can be led to the exhibition.
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Koji Iyama
Creative Director
Koji Iyama
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