The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Outdoor Design / Transit - Campaign
Annual ID
12167D
About the Work
Objective: Condense the characteristics of Washin Eyeglasses in one message to differentiate from other cheap selling opticians, because Washin Glasses provides the best eyeglasses. Because they develop an original frame after carefully examining eyes and fitting.
Challenge: To develop an impactful execution for the appeal point in a mature market that is hard to differentiate from competition.
Result?Focus on the appeal point which is basic in eye glasses, being able ?to see clearly.?
Succeed by rhetorically using animals that have better eye sight than humans to present simple but strong and impactful visuals
Challenge: To develop an impactful execution for the appeal point in a mature market that is hard to differentiate from competition.
Result?Focus on the appeal point which is basic in eye glasses, being able ?to see clearly.?
Succeed by rhetorically using animals that have better eye sight than humans to present simple but strong and impactful visuals
2012 Awards
Total Points: 5
Merit
Credits
Art Director
Takeshi IWAMOTO
Creative Director
Masayoshi SOEDA
Photographer
Jun MATARAI
gettyimages
Writer
Kei OKI
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