The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Direct Mail / Single or Campaign
Annual ID
12193D
About the Work
The brief from the client was to demonstrate the role of Red Cross in making a big difference in people's lives, especially the victims of natural disasters. And help drive volunteers in the Arab world. To arrive at the final design we showed chaotic scenes of natural disasters in which the survivors look completely helpless. A pull on the tab reveals one of the persons in the picture as a Red Cross volunteer. Transforming a heartbreaking situation into one that is filled with hope.
2012 Awards
Total Points: 5
Merit
Credits
Agency
Y&R Dubai
Art Director
Kalpesh Patankar
Group Creative Director
Shahir Zag
Kalpesh Patankar
Designer
Kalpesh Patankar
Photographer
David DeVeson
Writer
Shahir Zag
Related Awards
