The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Design

Balloons

Agency LDC / São Paulo

Client MTV Brasil
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Annual ID

12058D

About the Work

MTV was about to celebrate its 21st anniversary in Brazil. We needed a film that would communicate the auspicious event and recall the station's great moments, positioning it to the audience with the concept "The music never stops".

Party balloons are a universal icon for celebration. What if we used the balloons to tell the history of music in the world and of MTV in Brazil in the past 21 years? We therefore created a stop motion film in which each frame was drawn by hand on an individual balloon.

Music, cinema and animation have always been at the core of MTV's DNA. This couldn't be different in Brazil.

The film was shown on several movie theaters and on MTV itself, generating thousands of comments on specialized websites and definitely positioning MTV as the station where music never stops.