The One Show
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Category
Broadcast Design / Animation
Annual ID
12064D
About the Work
The MINI Rocketman is a concept car for a smaller MINI, with which MINI reinvents its roots for a new era. This product introduction video is especially created for a web-based audience of automotive journalists and MINI-fans to introduce them to the concept car and the vision that fueled it, including the 1959 and today's oil shortages. It celebrates as much the DNA of the MINI brand as it does the future forward design of the MINI Rocketman Concept, with a typical MINI twist. In the first 5 days after its launch on MINI's YouTube Channel it scored over 200,000 views and loads of positive support for this concept car.
The most prestigious car related publications embraced the concept and spread it everywhere. With a short two minute video, a great little car has found its way into the hearts of a highly critical and essential audience.
The most prestigious car related publications embraced the concept and spread it everywhere. With a short two minute video, a great little car has found its way into the hearts of a highly critical and essential audience.
2012 Awards
Total Points: 10
Bronze Pencil
Credits
Production Company
PostPanic
Art Director
Rolando Cordova
Creative Director
Jason Schragger
Director
Mischa Rozema
Sound Designer
Guy Amitai
Ignaz Bruens
Agency Producer
Niels Scheide
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