The One Show
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Category
Craft / Typography in Design - Single
Annual ID
12073D
About the Work
The technology package BMW EfficientDynamics, which every BMW is equipped with, combines two complete antitheses: Reduced Consumption and even more performance in one. We visualised this antithesis in a breathtaking 8 meter sculpture fort he BMW Welt in Munich. Seemingly abstract forms make contrarian messages if viewed from different perspectives.
Seen from the one side, you read ?EFFICIENT?. If you change the position, you read ?DYNAMICS?.
So we make an extraordinary fact visible in an extraordinary exhibition piece.
Location:
The BMW Welt in Munich is a huge exhibition hall to present the BMW brand. Over 1.000.000 visitors per year are fascinated by the amazing building and the great exhibits.
Seen from the one side, you read ?EFFICIENT?. If you change the position, you read ?DYNAMICS?.
So we make an extraordinary fact visible in an extraordinary exhibition piece.
Location:
The BMW Welt in Munich is a huge exhibition hall to present the BMW brand. Over 1.000.000 visitors per year are fascinated by the amazing building and the great exhibits.
2012 Awards
Total Points: 25
Gold Pencil
Credits
Production Company
INCH Design-Service
Group Creative Director
Alexander Schill
Maik Kaehler
Christoph Nann
Agency Producer
Bianca Schreck
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