The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Photography in Design - Single
Annual ID
12225D
About the Work
Our task was to drive membership to the Surfrider Foundation by reminding beachgoers that the damage we do to our oceans could one day come back to damage ourselves.
As a charity client with little money, media spend was always going to be minimal. But due to the impactful and visually striking nature of the campaign, it has now received free coverage in over 15 surfing magazines across Australia and New Zealand. Just four weeks after launch it was also picked up internationally by Surfrider France, Europe and North America. Surfrider Australia has received its largest membership drive since the year it was first established
As a charity client with little money, media spend was always going to be minimal. But due to the impactful and visually striking nature of the campaign, it has now received free coverage in over 15 surfing magazines across Australia and New Zealand. Just four weeks after launch it was also picked up internationally by Surfrider France, Europe and North America. Surfrider Australia has received its largest membership drive since the year it was first established
2012 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett Sydney
Art Director
Brendan Donnelly
Group Creative Director
Andy DiLallo
Mark Harricks
Photographer
Adam Taylor
Writer
Guy Futcher
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