The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Newspaper / Full Page or Spread - Campaign
Annual ID
13102A
About the Work
We were asked to develop a print campaign for Volkswagen Genuine Parts, because during these recessionary times consumers were choosing to fit cheaper ?no-name-brand? parts in their cars instead of the real thing.
Our unique insight was that many of the cheap and fake car parts that are on sale actually do fit our consumers? cars, leading them to believe that all will be well. The truth, however, is that these parts don?t work as they should, so before long something inevitably goes wrong with the car.
Our unique insight was that many of the cheap and fake car parts that are on sale actually do fit our consumers? cars, leading them to believe that all will be well. The truth, however, is that these parts don?t work as they should, so before long something inevitably goes wrong with the car.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Prabashan Gopalakrishnan Pather
Jamie Mietz
Creative Director
Chris Gotz
Prabashan Gopalakrishnan Pather
Jamie Mietz
Sanjiv Mistry
Writer
Sanjiv Mistry
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