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Category
Magazine / Full Page or Spread - Single
Annual ID
13126A
About the Work
The Defender is a dated vehicle in terms of design and technology. We needed to focus on the intrinsic qualities of the vehicle to raise awareness levels in order to compete in an automotive world where technology rules the day. That was our challenge: how do we bring alive the authenticity of the Defender vehicle as one of the true 4x4 founders?
So we created a campaign that showcased how the Land Rover Defender has become an integral part of the natural habitat it was designed to perform in. The double-take quality of the visuals is activated when the viewer finds the Defender amongst the wildlife scenario that dominates in the foreground. Implying that the Defender is very much a part of nature.
So we created a campaign that showcased how the Land Rover Defender has become an integral part of the natural habitat it was designed to perform in. The double-take quality of the visuals is activated when the viewer finds the Defender amongst the wildlife scenario that dominates in the foreground. Implying that the Defender is very much a part of nature.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Jac Sun
Creative Director
Graham Lang
Rui Alves
Illustrator
Rob Frew
Writer
Layla Leiman
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