The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Magazine / Full Page or Spread - Single
Annual ID
13122A
About the Work
Coca-Cola.FM is a music platform that Coca-Cola developed to communicate with fans of the brand. And to celebrate the first anniversary of the radio, they asked us to develop a press ad. When we received the briefing, we began to think about how to bring together the ad and the app.
We?re listening it and realized that the sound of the phone was really low. So the idea pops up: can we amplify the sound of the phone to listen to Coca-Cola.FM app?
With it in mind, we needed to find a way to turn a magazine into a speaker. An acoustic one. No gadgets, no chips, no mini-USB which didn?t use anything but the physical magazine itself to amplify the audio.
So, after creating15 different mockups, we found a very simple mechanism, using just the front and back magazine cover, so that anyone could put it together.
We?re listening it and realized that the sound of the phone was really low. So the idea pops up: can we amplify the sound of the phone to listen to Coca-Cola.FM app?
With it in mind, we needed to find a way to turn a magazine into a speaker. An acoustic one. No gadgets, no chips, no mini-USB which didn?t use anything but the physical magazine itself to amplify the audio.
So, after creating15 different mockups, we found a very simple mechanism, using just the front and back magazine cover, so that anyone could put it together.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Andrea Pissarro
Rodrigo Adam
Creative Director
Ricardo John
Roberto Fernandez
angela bassichetti
Designer
Manoel Cipriano
Writer
Leandro Pinheiro
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